New report highlights Asia Pacific as global influencer, magnet for food tourism

Asia Pacific is setting the stage for the future of global dining, according to Marriott International’s ‘Future of Food 2025’ report, which reveals emerging culinary trends and sustainable innovations shaping tomorrow’s luxury dining experiences

The Luxury Group by Marriott International has released its ‘Future of Food 2025’ report, detailing Asia Pacific’s expanding influence on the global dining industry. The report identifies the region’s unique blend of traditional culinary practices and modern innovations as key drivers in shaping international dining trends, and features insights from over 30 chefs, mixologists and industry professionals. 

According to the report, the Asia Pacific region accounted for a whopping 37.8 per cent of the global culinary tourism market in 2023, with projections estimating its value will reach US$6.2 trillion (about AU$8.9 trillion) by 2033. The area’s significant market share is attributed to its diverse culinary landscape, which blends cultural heritage with novel dining experiences that attract global interest, the report states.

“The ‘Future of Food 2025’ report highlights Asia Pacific’s pivotal role in shaping global culinary landscapes,” stated Oriol Montal, Managing Director of Luxury for Asia Pacific excluding China at Marriott International. “With gastronomy having a significant influence on travel decisions, dining has become an essential component of the global tourism landscape.”

Revival of forgotten ingredients and traditions

‘The Future of Food 2025’ report notes a trend towards reviving traditional cooking methods and ingredients, particularly those with environmental and cultural significance such as nose-to-tail cooking and local fermentation practices – aligning with a broader movement toward sustainable and environmentally conscious dining. The report identifies Bali, Busan, Ho Chi Minh City, Jeju, Kuala Lumpur, Manila, Mumbai, Niseko, Shanghai and Tasmania as emerging culinary destinations that are meeting demand for immersive, culturally enriching dining experiences. These cities are quickly gaining recognition for offering visitors opportunities to engage with local culinary heritage.

Sustainability-driven trends such as regenerative and biodynamic farming, plant-based dining, ‘upcycling ingredients’ to enhance food security and waste reduction, addressing the water crisis and digitising the supply chain are also coming to the fore, the report says.

Fine dining redefined: Hyperlocal and wellness dining

Fine dining is changing, too, as it shifts towards a more exclusive, wellness-oriented experience. Many establishments in the region are offering locally sourced, wellness-driven menus, with limited seating or membership-based access, catering to a clientele seeking authenticity and a focus on health. Hyper-personalised meals are becoming more prevalent, with artificial intelligence playing a role in suggesting meals based on dietary needs and health goals. 

Another trend in the report, “Pour it Forward,” spotlights the evolving beverage culture across Asia Pacific. A rising demand for high-quality non-alcoholic options and craft cocktails reflects a shift in consumer preferences toward inclusivity and social experiences not centred around alcohol. The Luxury Group by Marriott International anticipates that these trends will continue to shape the region’s bar scene, with a focus on curated, experience-driven spaces.

Read the full report here.