Up Norway

Torunn Tronsvang founded Up Norway in 2016 after noticing that her country was not well marketed to international travellers. To truly experience Norway, it takes strategic planning and insider knowledge. Up Norway creates off-the-beaten-path Scandinavian journeys – the antithesis of stock tourist travel – fulfilling the most thoughtful traveller’s interests with authenticity and connection. Eight years on, Up Norway is a team of 17, sharing experiences from Torunn’s home country – one of the most wonderful places on earth.