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GL

Nominee 2023

Australia

Travel Associates

Published

8 August 2024

Travel Associates

Established in 1997, Travel Associates is Australia’s leading network of boutique, luxury travel agencies with an uncompromising focus on unrivalled expertise and exceptional service delivered by the most trusted travel advisors. Travel Associates proudly delivers high-touch service with a passionate commitment to clients. This commitment is five luxury service experiences – an advisor with a minimum of 10 years’ experience, personalised itinerary design, end-to-end dedicated support, the security of vetted travel providers, and an investment in creating meaningful travel memories.

With over 60 offices across Australia, Travel Associates is celebrating its best year ever. They’ve achieved record-breaking profits, with an average booking value twice that of pre-COVID times. This success is built on three key strategies: advisors, clients, and partnerships.

Travel Associates’ advisors are exceptional, boasting over a decade of experience, global connections, and personal recommendations to create unique and well-supported travel experiences. They proudly belong to 13 luxury hotel memberships and are Virtuoso and CLIA members.

This year, Travel Associates invested in their advisors’ growth, with a significant presence at ILTM Asia Pacific 2023, featuring guest speakers from ILTM, VIRTUOSO, and Hilton. They also hosted the renowned Product Showcase event, connecting over 200 advisors with 50 leading luxury travel suppliers.

Their dedication to clients’ return to travel includes personalised planning for missed milestones and special occasions, along with real-time border change updates via their “Marco Polo” team. This exceptional support has contributed to an impressive 90% repeat client rate.

Travel Associates also leads in luxury marketing with Luxury Travel Guides, offering over 60 pages of exclusive insights and recommendations, including hidden gems. Their post-pandemic consumer events, like The Luxury Cruise Luncheon and The Luxury Travel Event, have redefined luxury travel marketing.


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