Innovative fitness and recovery hotel to open in Dubai

Kerzner International’s immersive lifestyle brand, SIRO, is set to debut in February 2024, at the iconic One Za’abeel development in Dubai. This marks the brand’s inaugural hotel and signifies the first step in SIRO’s journey to pioneer a new realm of hospitality.

The fitness and recovery hotel strives to provide an experience that seamlessly blends cutting-edge technologies, pioneers’ fitness and recovery protocols, and embraces a holistic approach to well-being. SIRO’s philosophy is summarised as ‘‘train without compromise, recover without compromise, live without compromise’ says Philippe Zuber, Chief Executive Officer of Kerzner International. The mission is to empower guests to unlock their peak mental and physical potential through five signature experiences: Fitness, Nutrition, Sleep, Recovery, and mindfulness.

Guests can advance in their fitness journey through a meticulously designed program, that begins with a body analysis composition assessment to curate bespoke, tailored programs based on individual needs.

The SIRO One Za’abeel experience offers state-of-the-art rooms with soundproofing, recovery equipment, a stretching bar, and an in-room refuel bar. Personalised modular dining and access to virtual classes enhance the guest experience. Dedicated fitness suites feature advanced amenities, including a personal gym, while recovery suites provide a tranquil space with stretching accessories, a treatment room, and a city-view bathtub. Each room prioritizes physical and mental recovery, emphasizing the importance of well-rested nights. The environment is enhanced with app-controlled smart curtains synchronized with guests’ circadian rhythms. With a core focus on “functional fitness,” SIRO One Za’abeel houses a 1,000m2 gym, dedicated studios, and group movement classes at its two-floor fitness and recovery lab, catering to athletes, fitness enthusiasts, and health-conscious travellers.